lightweight
(voice calls are heavy weight: more expensive and data intensive)
universally
available (phone web browsing is restricted to modern phones).
This
makes USSD phone applications suitable to reach all cell phone
users. USSD applications allow communication between existing
business' software and customers/staff using a simple function on a
cell phone.
Advantages:
incurs
no per session charge to the business (caller is charged).
is
a direct network service, simpler, more direct and flexible than SMS
or browsing
connects
your client directly to a business application (live)
is available on all cell phones: to the client it appears very much
like dialing a cell number. You can save the number in the contacts
list of the cell phone
is
lightweight, quick and cheap
requires
no user presence from the business side to respond in real time :
software handles the transaction
Our
application development department has developed USSD functionality
for a variety of situations where business and clients need simple,
light-weight two-way communication. Datax can do custom business
software development to suit a large variety of specific business
situations.